Todd Bradley

todd_bradley_200x300Like his partners, Todd lives what he loves and wastes no time in doing so. Balancing family life with a highly successful career in brand-building, sales and marketing, he somehow managed to reach elite levels in a slew of sports, particularly, canoe paddling, surfing, stand-up paddling (SUP) and assisting in elite athlete coaching, and training Jet Ski ocean safety.  His passion and energy are huge driving forces behind C4 Waterman, a brand focused on exploring the waterman lifestyle and innovating ocean safety equipment.  He is the mad scientist behind the meteoric rise of SUP as a sport and many of the tools watermen use everyday. Bradley’s design capabilities and real world experience are reflected in the simple elegance of the C4 Waterman and iRESCUE product lines.

Todd has more than 40 years of ocean experience in such areas as Hawaiian outrigger canoeing, canoe surfing, surfing, SUP, body surfing, paddle board racing and more. He has 21 OC-6 State Regatta division championships. He is 2005 Quiksilver Molokai-to-Oahu Stand-up Paddle Champion, 1993 Maui-to-Oahu Outrigger Canoe Sailing Champion, 2000/2002 Quiksilver Molokai-to-Oahu Open Ocean Paddle Board Racing Champion, 2000/2001/2002 Master Champion, among other awards and accolades.